I've been in the sales arena for years and years. One thing that I've learned is that you have to get AGREEMENT from the prospect before you can make a sale. From the moment you open your mouth, until the moment the purchase is made, all parties must agree. There are several phases in each sales process, no matter what it is you offer. During each phase, you must get AGREEMENT before you can go to the next phase.
If you don't get AGREEMENT before carrying on, you will not change the prospects mind, and you will ruin your credibility with the prospect too. Continuing a presentation without AGREEMENT is degrading and desperate. How much more dignified is it to stop while you're ahead? Stopping and dealing with disagreement shows that you are savvy, and confident in your product, and it shows that you're in control and aware of what's happening with your prospect. Your time is valuable. Get AGREEMENT, or go home.
Getting AGREEMENT is a skill that I learned long ago when I was new to sales. Today it's second-nature to me. My entire sales process hinges on AGREEMENT. I do not move forward without AGREEMENT. I will stop in the middle of a presentation if I do not have AGREEMENT. It shocks people, and that's okay. You can shock people and still make a sale--lots of sales... You have to be willing at any time to walk away from the deal--no emotional ties. It must be a win/win situation, and your prospect must agree all the way through.
Proceeding without AGREEMENT is a waste of my time. I simply won't do it. I would rather let the disagreeable person off the hook and spend my energy finding someone who agrees with me--or giving the person time to "simmer" longer, or stew over what I have to offer. Perhaps the prospect will benefit from more information or attending a presentation. No doesn't always mean no, but lack of AGREEMENT is the kiss of death.
You have to be good at sniffing out disagreement and incongruency in your sales process. You have to learn what disagreement is... A person who is incongruent won't say, "I'm incongruent." They would rather be polite and act remotely interested, but give vague answers. Not everyone will tell you what they're thinking. Not everyone will realize what they are thinking. It's up to you, as the presenter, to flesh out the real situation to keep from wasting your precious moments on someone who doesn't agree with what you're saying.
I cannot sell to someone who is not in 100% AGREEMENT with any aspect of my presentation. Sales is all about congruency and AGREEMENT, every step of the way.
People think sales is about convincing someone to buy something, but that's incorrect. Selling is about finding people who need, want or will benefit from what we offer and separating that person from those who are not interested. It's about educating the consumer, and presenting your product in a way that shows value. It's about positioning the product in the eye of the prospect so that the prospect decides to make the purchase on his or her own.
A great sales person intuitively knows what types of behaviors are indicative of a no-win-situation. The key to becoming good at signing up reps is learning who is really serious, and who is kicking-tires... It's about being brave enough to ask the tough questions rather than taking a walk through a fantasy fairy tale of wishing for a sale.
I'd rather hear NO than maybe any day of the week! I can work with no. Maybe? There is nothing I can do with maybe.
Example
Introduction to Product
Today while grabbing my coffee at Starbucks, I was talking to a prospect on the phone. I asked him if he's seen what I'm doing online. He found me on Twitter. He said, he has seen a couple of things... AGREEMENT BELL 1 (DING DING)
Call to Action
I told him that I'm doing something big and that I'm all in, and I asked him if he would take a look at it. He said, "Yes, I will." AGREEMENT BELL 2 (DING DING)
Commitment
Then I asked him when would be a good time for him to watch the video, and he told me that he would watch the video this weekend (today is Wednesday morning). DISAGREEMENT BUZZER (EEEEEE)
Address Disagreement
This was not a good answer for me. It's unacceptable. It shows me that this person is not serious about watching the video... I have never, ever, ever signed-up a rep who said, "I will watch it this weekend." That is a nice blow-off. Now, if I were a nice "agreeable" person, then I would placate this guy and tell him I'll call him Monday, but no thank you. Obviously I have not made my case clear enough. THIS IS SOMETHING THAT HAS CHANGED MY LIFE AND IS FREAKING ME OUT, and he's going to wait to watch it THIS WEEKEND? WTF? Nope. Not happening.
So I said, "Well, I don't think that will work. You're not really interested in this, are you." (PULL BACK & PUSH FOR THE NO) I am not afraid to hear no. I'm not afraid to let a prospect go. My whole entire sales process is built around letting the prospect OFF THE HOOK, just as much as it is displaying the benefits to get the prospect ON THE HOOK. I know this is counter-intuitive for new people, but you must understand human nature. You can't convince anyone anything. They must come to their own realizations. As a person with limited time in a day, you must become well studied in how people behave when they're not buying what you're selling--otherwise, you'll go broke.
And through the course of the conversation, I found out his objections, which were that he doesn't really have time to "go to meetings," etc... So basically, the underlying problem is not that he can't watch it this week, it's that he just didn't want to watch the presentation, and he was trying to let me down easy. Instead of being naive and calling him on Monday like a good little girl, I pushed for the no, poked around for the objection and nipped the situation in the bud.
What this tactic did was allowed me to know up front that the guy is not interested, or needs more work from a value-prospective, and kept me from trying to sell my product in vain. I saved myself the frustration of rejection and thinking it was something I did. Wild horses can't make someone buy something if they aren't in AGREEMENT, so find out where they really are so you can cut your losses and move to someone who's ready to make a move... Or, find out what they disagree with and overcome their objections, or build trust... Anything!!! Just get on the same page.
The secret to selling stuff, or sharing stuff, or marketing stuff, is to seek-out AGREEMENT, and to not be afraid of the word "NO." The word No is a very informative word. It tells you where the prospect really is in their head, because the only thing worse than hearing the word "No" from a prospect, is hearing the word "Maybe" from someone who really means NO. As a professional, I need to know where I stand so I can take the actions that are best for all parties.
If you are on my Free People Team, or on any of my other teams and you want to know more about AGREEMENT, give me a call. I'm glad to discuss.
If you don't get AGREEMENT before carrying on, you will not change the prospects mind, and you will ruin your credibility with the prospect too. Continuing a presentation without AGREEMENT is degrading and desperate. How much more dignified is it to stop while you're ahead? Stopping and dealing with disagreement shows that you are savvy, and confident in your product, and it shows that you're in control and aware of what's happening with your prospect. Your time is valuable. Get AGREEMENT, or go home.
Getting AGREEMENT is a skill that I learned long ago when I was new to sales. Today it's second-nature to me. My entire sales process hinges on AGREEMENT. I do not move forward without AGREEMENT. I will stop in the middle of a presentation if I do not have AGREEMENT. It shocks people, and that's okay. You can shock people and still make a sale--lots of sales... You have to be willing at any time to walk away from the deal--no emotional ties. It must be a win/win situation, and your prospect must agree all the way through.
Proceeding without AGREEMENT is a waste of my time. I simply won't do it. I would rather let the disagreeable person off the hook and spend my energy finding someone who agrees with me--or giving the person time to "simmer" longer, or stew over what I have to offer. Perhaps the prospect will benefit from more information or attending a presentation. No doesn't always mean no, but lack of AGREEMENT is the kiss of death.
You have to be good at sniffing out disagreement and incongruency in your sales process. You have to learn what disagreement is... A person who is incongruent won't say, "I'm incongruent." They would rather be polite and act remotely interested, but give vague answers. Not everyone will tell you what they're thinking. Not everyone will realize what they are thinking. It's up to you, as the presenter, to flesh out the real situation to keep from wasting your precious moments on someone who doesn't agree with what you're saying.
I cannot sell to someone who is not in 100% AGREEMENT with any aspect of my presentation. Sales is all about congruency and AGREEMENT, every step of the way.
People think sales is about convincing someone to buy something, but that's incorrect. Selling is about finding people who need, want or will benefit from what we offer and separating that person from those who are not interested. It's about educating the consumer, and presenting your product in a way that shows value. It's about positioning the product in the eye of the prospect so that the prospect decides to make the purchase on his or her own.
A great sales person intuitively knows what types of behaviors are indicative of a no-win-situation. The key to becoming good at signing up reps is learning who is really serious, and who is kicking-tires... It's about being brave enough to ask the tough questions rather than taking a walk through a fantasy fairy tale of wishing for a sale.
I'd rather hear NO than maybe any day of the week! I can work with no. Maybe? There is nothing I can do with maybe.
Example
Introduction to Product
Today while grabbing my coffee at Starbucks, I was talking to a prospect on the phone. I asked him if he's seen what I'm doing online. He found me on Twitter. He said, he has seen a couple of things... AGREEMENT BELL 1 (DING DING)
Call to Action
I told him that I'm doing something big and that I'm all in, and I asked him if he would take a look at it. He said, "Yes, I will." AGREEMENT BELL 2 (DING DING)
Commitment
Then I asked him when would be a good time for him to watch the video, and he told me that he would watch the video this weekend (today is Wednesday morning). DISAGREEMENT BUZZER (EEEEEE)
Address Disagreement
This was not a good answer for me. It's unacceptable. It shows me that this person is not serious about watching the video... I have never, ever, ever signed-up a rep who said, "I will watch it this weekend." That is a nice blow-off. Now, if I were a nice "agreeable" person, then I would placate this guy and tell him I'll call him Monday, but no thank you. Obviously I have not made my case clear enough. THIS IS SOMETHING THAT HAS CHANGED MY LIFE AND IS FREAKING ME OUT, and he's going to wait to watch it THIS WEEKEND? WTF? Nope. Not happening.
So I said, "Well, I don't think that will work. You're not really interested in this, are you." (PULL BACK & PUSH FOR THE NO) I am not afraid to hear no. I'm not afraid to let a prospect go. My whole entire sales process is built around letting the prospect OFF THE HOOK, just as much as it is displaying the benefits to get the prospect ON THE HOOK. I know this is counter-intuitive for new people, but you must understand human nature. You can't convince anyone anything. They must come to their own realizations. As a person with limited time in a day, you must become well studied in how people behave when they're not buying what you're selling--otherwise, you'll go broke.
And through the course of the conversation, I found out his objections, which were that he doesn't really have time to "go to meetings," etc... So basically, the underlying problem is not that he can't watch it this week, it's that he just didn't want to watch the presentation, and he was trying to let me down easy. Instead of being naive and calling him on Monday like a good little girl, I pushed for the no, poked around for the objection and nipped the situation in the bud.
What this tactic did was allowed me to know up front that the guy is not interested, or needs more work from a value-prospective, and kept me from trying to sell my product in vain. I saved myself the frustration of rejection and thinking it was something I did. Wild horses can't make someone buy something if they aren't in AGREEMENT, so find out where they really are so you can cut your losses and move to someone who's ready to make a move... Or, find out what they disagree with and overcome their objections, or build trust... Anything!!! Just get on the same page.
The secret to selling stuff, or sharing stuff, or marketing stuff, is to seek-out AGREEMENT, and to not be afraid of the word "NO." The word No is a very informative word. It tells you where the prospect really is in their head, because the only thing worse than hearing the word "No" from a prospect, is hearing the word "Maybe" from someone who really means NO. As a professional, I need to know where I stand so I can take the actions that are best for all parties.
If you are on my Free People Team, or on any of my other teams and you want to know more about AGREEMENT, give me a call. I'm glad to discuss.